The primary responsibility of a social media content strategist is to develop content strategies focused on the company and its services, products, and objectives of the business. In developing content development strategies, a social media content strategist caters to the needs of the end-user using social media. A content marketing strategist's typical tasks include monitoring content marketing analytics to generate leads. Furthermore, a social media content strategist is accountable for analyzing user engagement data by implementing multiple content tactics across a variety of platforms. Let’s first briefly have an idea of how content serves the role of backbone in your social media strategy.
It Helps You Achieve Your Corporate Goals
Content must not replace your entire social media marketing campaign or tactic rather, this must serve as a compliment to it. Admittedly, the point of social media is to interact with others, not just publish to them and expect the best. A good grasp of your intended audience is essential for every social media content strategist in their content plan. Identifying who they are, what sites and apps they use, and what motivates them is the key to transforming social media into a profitability powerhouse.
It Will Allow You in Measuring Outcomes
Numerous marketers struggle with social media evaluation. However, there isn't any way for a social media content strategist to figure out how well they are progressing toward their objectives unless they routinely evaluate. You'll identify your most crucial KPIs using a social media content schedule that shows whether your strategy is yielding results. It also allows e-commerce businesses to illustrate which forms and subjects are the most profitable (so more of them can be built).
Let's take a closer look at the day-to-day responsibilities of a social media content strategist.
1. Specifies Objectives for Your Strategic Initiative
Social media analytics, similar to any other type of marketing effort, must be aligned by a professional social media content strategist with your company's goals. It's the most effective technique to develop a revenue-generating approach. So, what are those social media key performance indicators? Below are a handful of such observations:
· Increase Brand Recognition
Social media is an excellent platform for building a company brand or bringing awareness about the activities you promote.
· Expand Your Market
The extent of your network and the pace at which it grows are frequently used to assess success on social media. In general, the larger your market, the more feasible it becomes for a social media content strategist to generate leads.
· Increase Community Involvement
Although the number of your network is crucial for a social media content strategist, the number of individuals accessing your social media post and appreciating, engaging on, or spreading it is much more vital.
· Increase Online Traffic
While getting active followers is excellent, social media sources should eventually be used to direct visitors to your site.
· Increase Lead Generation And Revenues
If your social media campaign is to be successful, you must be able to witness an increase in sales and leads as a direct outcome of your efforts.
2. Selects Your Intended Platforms
A better grasp of the individuals you as a social media content strategist are trying to reach tends to make it ten times faster to choose the platforms where your company must be proactively publishing. For reference, if you realize your client is a B2B entrepreneur, you should probably use LinkedIn. Chief influencers account for one-quarter of their active users each month. Your platform of selection alters if your main demographic is Generation Z. Because younger viewers are more inclined to spend time following vlogs, video-loaded sites such as Snapchat or TikTok should be prioritized over LinkedIn.
3. Investigates Your Intended Audience
A strong grasp of whom you're aiming to reach is required for a plan that will assist you to fulfill your new social media goals. A social media content strategist always has some ideas about their key demographic, but the ideal customer profiles aren't created by chance. They're built on real, up-to-date knowledge from your site and online marketplace. Google Analytics is very certainly already set up on your website. Consider it your closest buddy. Using its Demographics Overview report, you can pinpoint your demography by region, gender, age, preferences, and language.
An expert social media content strategist seeks help from digital tools, such as Facebook Page Insights and Instagram Insights, to give businesses a detailed look into their core demographic. You can reveal details about your connections such as:
· When they are most active during the day.
· The content forms with the highest percentage of interaction.
· Where do people discover your content on social media?
If your company is brand-new and you don't have any current data, to begin with, you can consider some old techniques of audience analysis, such as polls and reviews.
4. Establishes Metrics Measurement
Irrespective of the platform, one method for assessing if a social media content strategist’s content plan is effective is using social media management software such as Buffer, Hootsuite, or Later. However, some indicators can be more relevant than others according to your company and the kind of material you publish. However, as a rule of thumb, you can begin by tracking the following indicators:
· Extend
This indicator counts the number of people who have viewed your posts on social media. The more people that see your content, the more "universal" it becomes.
· Click Rate
Examine the number of visitors who click on a link that leads to your site’s main page or blog piece. This refers to your "click-through score," or the % of individuals who view a hyperlink and click on it.
· Interaction
Monitor the social interaction levels on your posting to see how successful it is at getting your target market to act. Social media networks prefer information that ignites conversations. The more engaged your readership is, the better your interaction rate will be.
· Hashtag Presentation
If you utilize hashtags as a component of your content approach, consider if the words you're providing are increasing the number of people who see your postings on social media. By tracking hashtag effectiveness, your social media content strategist can determine which ones are most beneficial for your business and increase your usage of them.
· Thoughts
Mindset analysis is also critical. To remain on top of your brand's credibility, a social media content strategist has to be aware of if people are mentioning you favorably or poorly on social media. The majority of these indicators can be tracked manually using an excel spreadsheet, but specifically made platforms like Hashtagify or Falcon.io can eliminate the speculation.
5. Generates Interesting Content
All sort of social media content falls under one of four classifications, each with its own set of targets and goals. The four categories of content are intended to guide consumers through the sales funnel and to the final goal i.e. a purchase. A social media content strategist employs this content approach for all of our customers to guarantee they're continually generating quality material that connects with their community. Social media content can either be promotional, educational, inspiring, or entertaining. Multiple kinds of content perform better on various platforms.
An experienced social media content strategist understands that the strategies that persuade TikTokers to avoid scrolling will not exactly affect Instagram or Pinterest users. Likewise, the kinds of content that inspire Facebook visitors to come to your site will not function as well on LinkedIn. Hence, a social media content strategist must decide which content to post on which platform to get the desired results.
6. Creates a Posting Schedule To Plan Out Your Content
You most certainly have a plethora of social media content stories going around in your head at this moment. It requires the expertise of a social media content strategist to establish a plan for presenting that content to your intended audience. This phase of the content management strategy is divided into two parts namely planning and distribution.
· Planning
Creating a social media editorial calendar is one of the basic tactics of a social media content strategist for organizing your strategic vision. It enables you to picture how your content will perform throughout the coming months or weeks and allows you to strategize what your presence will appear like in a couple of weeks. Creating a calendar also allows you to plan ahead of time for public holidays, which always delivers ideas for content creation and allows room for creativity.
· Distribution
It's normal to be burdened by the overwhelming amount of new content you will have to upload once you've established your publishing plan. The best part is that there are technologies readily available to make this process more straightforward and effective. Social media management solutions, such as Hootsuite or Buffer, assist a social media content strategist in planning forthcoming content ahead of time. Specify your content in its web dashboard and select the timeframe it should be distributed in. When the moment arises, the program will release the content on your account instantly. There is no need for "publish your Instagram post!" notifications.
7. Assesses And Optimizes
Another responsibility of a social media content strategist is to review the set objectives. Gather statistics via your social media analytics tool and match them to your pre-strategy statistics, whether it was to generate sales or expand your social media follower base by 10%. Leveraging information from Instagram Insights, you determine that educational content is more effective than promotional content. Your fresh content has encouraged 2,000 additional individuals to join your profile. Your posting social media engagement is also increasing throughout all of your stories, articles, and Insta Reels.
In summary, your plan was successful, and you must keep producing educational content in the future.
Bottom Line
A social media content strategist is in charge of planning and developing content-generation initiatives. These methods' fundamental purpose is to create prospects and user encounters. Additionally, a professional social media content strategist is also responsible for reviewing content marketing information and user interaction indicators to determine their involvement in your company's activities. They will also be responsible for managing several social media initiatives to boost inbound traffic. A social media content strategist's primary responsibility generally includes user studies. They will subsequently use the research findings to create user standards.
A social media content strategist also focuses on content marketing via social media marketing, search engine, and influencer marketing as well as other channels. Furthermore, they create technical and creative style guidelines for authors and editors. These guidelines then allow them to verify that the content is consistent. To sum it up, a social media content strategist bears every responsibility to prove to marketers why content is the king of digital marketing.